The recent algorithm changes that Google implemented has affected both well-established and new marketers. If you are new to the game, then there’s a lot of catch-up to do. In this article, we’ll tackle the importance of Q&A sites which has emerged a victor after Google’s farmer’s update.
Google has conducted a major overhaul of its search engine. At first glance, it may seem like Q&A sites were weakened by the change but upon closer inspection, it becomes apparent that quality websites using this concept actually did not suffer and in fact, they can be highly effective if you use them as part of your marketing strategy. After all, it would be against the search engine’s interest if it ignores searcher questions which are usually found on sites with Q&A platforms.
So let’s talk more about Q&A Websites
Basically, Q&A sites are designed to answer the input of visitors who have pressing concerns. The answers can come from either the site administrators/editors, from other users, or both. It should be noted that there is an emerging trend in the way people look for information online. Among these include:
- Searches are starting type more questions than keywords – there has been a drastic increase in the amount of queries that come in the question form. This demonstrates that most people are no longer satisfied by the results that are given when they type generic keywords.
- Q&A sites have generally become more popular – this is an interesting trend because it says a lot about the evolving search habits of internet users. This may also be an indication that previous Q&A site visitors were satisfied with the answers they received before and are therefore patronizing this type of platform more.
- Q&A sites are ranking well on the search results – when the pages are optimized with the main keywords and contain active participation by users, these sites tend to rank well in organic results.
There’s another notable reason why you should take advantage of this trend. It is a fact that Q&A websites allow you to diversity your backlinks profile. Instead of deriving all links from article directories, for example, getting some links from blogs, forums, related websites, news sites, and Q&A sites can contribute a lot towards increasing your web visibility. This will allow your campaign to look more natural and visitors will be encouraged to link to your page.