Probably, every webmaster today is well aware of what Schema is. However, there are many misconceptions among search engine optimizers regarding Schema’s use. Here, we will not get into the technical details of how to exactly implement schema codes on your website since that is already discussed on Schema.org. What we will talk about is how schema can help you gain better rankings simultaneously in all the major search engines’ rankings and how to use them in a more effective way.
How can Schema help you?
Briefly, schema provides a bunch of words or vocabularies, which are used to mark pages. Once pages are marked, it becomes easier for the three major search engines, Google, Yahoo and Bing, to comprehend your web pages better than how they would via html and text analysis.
In simple words, schema mark-up provides precise information to search engines, telling them whether a particular page is about a person, place, product or something else. This is something that normal html tags cannot do.
How to use it?
Believe it or not, this is actually the question that most of us should ask instead of pondering over whether schema is good to use or not. Something that is offering an added advantage is always a plus to use, only if you know to utilize it properly. In the case of schema, most webmasters take it as standard html tags and apply it incorrectly to their websites. Let us put it this way – the best way of applying schema codes to your websites for seo purpose is to always apply them to the important parts. This way, the important parts of your websites will stand out of the rest when search engines will scrutinize them.
Now, without wasting any more time, let us just get to the basics. For starters, the following basic application of schema microdata codes is good enough to get good rankings. Try this:
For instance, your product is Avengers (movie) then your marked-up code, once you are done with it, should look something like this:
<div itemscope itemtype=”http://schema.org/Movie”>
<span>Director: Joss Whedon</span>
In this particular example, the ‘div’ section has the ‘movie’ microdata tag which indicates that the text related to it is particular talking about Avengers the movie and not comic books or toys. Similarly, the ‘itemscope’ tag here is of utmost importance. This is the text that will help search engines determine whether your text or website is related to a particular thing (in this case the movie) or it is a general website that is talking about everything related to the keyword (in this case the movie, comics, cartoons and the like).
No matter what the naysayers come up with, the truth is that if you carefully use these codes, they can add significant value to your codes. The ‘itemscope’ tag will tell the search engine what exactly your website is focusing on, which of course will get you more viewers and better ratings. There is no rocket science involved here, it is just simple stuff that most webmasters are still trying to understand or maybe they are just making it sound too complicated.