There are many ways to increase keyword rankings on Google; it is the fundamental goal of Search Engine Optimization (SEO) that takes careful and calculated consideration to fulfill. On-page SEO is when a website itself is optimized to increase keyword rankings, whereas off-page SEO is when other websites are used to provide links and other external signals which increase website traffic. On-page SEO refers to both optimizing the content and the HTML code of a page in many different ways with many spinning parts coming together to increase leads which are analyzed on software such as google analytics. Below are some essential tips related to on-page SEO.
Menus:
• Always include functional menus that provide adequate navigation with a logical URL structure (commonly known as an absolute URL).
• An XML Sitemap should also be used to ensure optimization.
Content:
• All content on the website should include keywords be updated regularly (blog posts etc.) and cannot be duplicated.
• Originality in content is an absolute priority as Google can penalize on ranking through scanning for duplication on any website.
HTML Source code
• In the HTML source code an H1 tag should be present and a keyword should be included in the h1 tag.
• H# tags from 1 – 6 should be in order to ensure search engine optimization (SEO).
• Meta tags should be placed somewhere in the HTML Source code.
Performance:
• The website must also be designed for and functional on mobiles and multiple browsers.
• Improve speed through utilizing adequate hosting, compressing images, using CDN, and making fixes.