With SEO and SMO, one can get visitors on your page, however the real challenge is to quench their information needs thereby propelling conversions . Most websites don’t feature fresh content because web owners struggle to find content optimization strategies suited for their business.
It is important to offer content which is relevant to the visitor’s purpose of visiting your website. The content should be relevant, helpful and ensure that the visitor can progress in their buying cycle. Once you answer all questions of the visitor, he can make an informed decision i.e. a purchase. An informative content would ensure repeat customers.

Online surveys and quick polls are a great way for content optimization ideas which can be included in the website. Select a hot list of keywords and phrases which would need to undergo content optimization for best results. Write a content which appeals to the customer with all important pieces of information.