Every web owner wants his website to be relevant in the eyes of the search engines. Unfortunately, this is not always possible due to a lot of search engine optimisation (SEO) mistakes, failure to measure results, or the poor implementation of good advice. Before one can be successful online, it is important to understand the aspects related to domain authority and page authority.There are many domain authority & page authority metrics that are set by the search engines. Domain trust is one such measure. If you want go get a high search engine results page (SERP) ranking, show the search engines that your site can provide real value to the readers. Probably more important is to show that your site doesn’t intend to engage in unethical tactics to achieve results. Below are the things search engines are serious about:
Who is Linking to Your Site?
Google looks into the websites that links to yours. For example, if you get referred by sites like CNN.com or New York Times, it is a definite plus points for you. The opposite is also true. If most of your links come from spam domains and suspicious websites, expect to be penalised. Aside from news websites, getting listed on trusted domains like Dmoz, Yahoo Directory, and Wikipedia is also good for you.Take note that if your site is only starting out and then it suddenly acquired thousands of suspicious links, you can’t expect the website to be a success. The early part of website promotion entails building credible links because it will prove your site resistant to future attacks.
Who do You Link To?
The sites you link to will also have an impact on your website. In fact, the “judgment” of the search engines will be harsher because you have complete control on outbound links. There’s a theory that spammers like to other spammers. That’s why you need to be careful about the sites you suggest. Earn domain trust by using nofollow.
Registration Details of the Website .There’s a reason why Google insists on being a registrar of domains. Through this, they can easily determine how many websites you control. In addition, they can look into the links between websites through registration details. So if a lot of your sites have been flagged for spam, there’s a high chance that even clean domains will end up in the sandbox.
Domain Authority
With regards to domain authority, there are crucial factors to consider including PageRank, domain diversity, and deep links. PageRank takes individual pages into consideration. This metric is given individually. However, there is also no denying that the number of links the main domain has play a role in this computation.Meanwhile, domain diversity looks into the diversity of links you acquired from the web. For example, if you get 1,000 from 10 websites, it’s not the same as getting 1,000 links from 500 web domains. Deep linking is also important since it enables search engines to notice your archive.