If you think that hundreds of links can make you rise above the rest, you are wrong. In fact, it is the complete opposite that can make you climb the highest in any search engine ladder. It is through single linking that can make you ahead and win the competition.

Being updated with the current happenings in Search Engine Optimisation (SEO) definitely helps. Currently, Google announced an update in their page rank. Whereas before hundreds of links can make you boost your ranking, it is now considered as a negative strategy.
Way back, the fad is content focused then it shifted to design and other elements, now it has come back to being content oriented again. Thus, more and more people are starting to focus on contents again. Let us see and analyze different perspectives or situations in relation to content and linking.

Consider having a website that has resourceful contents of over 500 pages. Publishing different write-ups or resource pages about it can make the page number go up. But if, however, you only have a website with 30 pages, you can expect it to grow to 500 if you keep on publishing articles related to what you are trying to market or promote. Each of the articles and resource pages is considered live links that can boost the ranking of your site.

There are two different ways to obtain links in a given situation:

•Getting a link for your homepage as part of an “exchange link” from a relevant website or article.
•Deep linking a particular page on your site to a relevant website.

Since exchange link is already very popular, let us discuss the least popular but more effective kind of linking.

How can deep linking benefit you?

1.Webmasters will get excited with deep linking since you will be placing them on your website and not on any low rank website where people do not even visit.

2.Deep linking will serve as a signal to webmasters that you have carefully studied their website to determine where you are going to plant their link on your website. This kind of linking is way better than random swapping of links.

3.Link popularity will be more meaningful because links are directly into the pages within your website.

4.You will have more edge, thus, you will be in a better position to ask for better links from different websites. This only means that you will not be collecting weak links, but rather quality links.

5.The links page on your website will not be filled with useless links but links that are relevant and useful.

6.The links you have collected will help you drive more meaningful traffic to your website which can generate revenue and provide more opportunity for further traffic potential.