The world of internet marketing continues to evolve with each passing day. In many cases, this is primarily because search engines (such as Google) are continuing to evolve their algorithms that determine search engine rankings. When the internet first came into being, these algorithms were still in their basic stages. As such, all that a website owner needed to do to get a high SEO ranking was to pack the website with certain keywords. Whenever a user entered those specific keywords, the search engine would usually return the list of websites that featured the most occurrences of the keywords entered.

It is worth mentioning that search engines did not scrutinise the type of content on the site or the manner in which the site owner used the keywords. So, if you wanted to appear on the first page of results, all you needed to do was to pack your website with the desired keywords. With the passage of time, search engines caught on to this ploy. To counter these strategies, they developed highly complex algorithms that penalised the indiscriminate use of keywords. Today, business owners need to ensure that they create and load fresh content on their websites. In addition, they need to adopt various other measures to get a higher SEO ranking.

It is worth highlighting that SEO and SMO do not refer to the same thing. They denote related, but distinctly different terms. SEO strategies typically focus on making websites easier for search engines to find. In contrast, SMO strategies focus predominantly on social media sources. With SEO, a business owner will be able to sell a diverse range of products and services. In contrast, SMO will help business owners build an active community, which they could consider harnessing for promoting their wares. SEO strategies focus on directing the average consumer to websites that offer the desired products and services. SMO strategies in contrast, focus on the consumers from the new generation. These individuals are more adept at using the internet. In addition, they are avid users of a number of social media platforms. In many cases, they are on the lookout for unique products and gadgets. As such, business owners utilise SMO strategies to attract these individuals to their websites.

Prior to the advent of the internet, business owners could rely only on conventional marketing techniques for promoting their wares. The internet transformed this scenario considerably. Now, if you want to make your business a success, you will need to rely on online and offline marketing strategies. This will increase awareness levels among your target audience about your business. In addition, it will help you attract more customers, which will automatically lead to an increase in your conversion rates. A decade ago, the use of SEO strategies could have been enough for you to gain more customers online. Today, relying on SEO alone is not enough. You will need to complement the use of SEO with SMO. This is especially so because online-marketing is increasingly focusing on social networks as opposed to websites that offer various products and services.