It shouldn’t come as a surprise to see the rise of tablet computers and mobile phones in such a rapid way. In the recent years, both of these device types have made their ways into our lives, so much so that even a layman today is trying to harness the power of smartphones and tablet computers

In Australia alone, 80% of the well to do populace owns smartphones, and 40% has already adopted the tablet computer culture. Numbers don’t lie. There’s quite a lot to see here. First off, the vast dependence of technology consumers on tablets and smartphones clarify the fact that indeed these two devices are the future of consumer technology. Secondly, it is a sign of business owners to start adapting to the changes before they find themselves being obsolete.
The Tablet Apocalypse…Still not convinced? Let’s take a look at the statistics…

It is reported that by the end of 2016 more than 75% of a billion tablets produced would be in use. However, this rough estimate is expected to be beaten by the enormous increase in the popularity of tablet pcs. It is being speculated that by 2016, sales of tablets all across the world will exceed 375 million. Moreover, another estimation is that most of these tablets would be used by business owners and employees. In other words, the ‘well to do’ populace around the globe will switch to tablet computers.

It is noted that today around 15% to 20% employees of information departments are using at least two to three connected devices for work. In other words, the ‘anytime, anywhere’ information employees will only grow dependent towards tablets in the near future.
– It is estimated that by the end of 2016, around 70% of the firms will support tablet computers for their employees.
Smartphone Tsunami has already hit the markets…
We already know it for a fact that smartphones have taken the world with a storm. As mentioned earlier, today more than 60% of the Australian population uses smartphones and the numbers will only increase with time. Let’s just say, if you haven’t already thought about hitting the smartphone and tablet market with your business then you need to do it right away.
Branding Your Business through a Mobile Adwords Campaign
When it comes to using an Adwords campaign to brand your business through mobile searches, there is a lot you can garner. Branding has always been the lifeblood of any business, and today it has become more important than ever as the business environment has grown more competitive than before.
Realising the potential in mobile marketing, Google, the ‘Search Engine Lord’, introduced its Google Mobile Advertising, which is probably the best way of branding your business via mobile searches. Like most of Google’s products, even this one is reliable, user friendly and extremely effective, offering you a way out for branding.
How Does it Work?
Similar to Adsense, Google Mobile Advertising allows your brand to appear in mobile related search results across mobile content. In simpler words, users of smartphones and tablet computers get to see your ads along with their search results.
Now, when a person clicks on your ad, it will send him or her directly to your website. Since Google Mobile Advertising allows you to keep a track of impressions and conversion reports, you get in the position of handling your ads in a more effective manner.
What’s mainly unique about Google Mobile Advertising is the fact that it displays your brand across the globe. Of course, it gives you the opportunity to localise your target market but on the whole it’s a way o reaching your potential globe customers with ease.
As we already know by now that smartphones and tablet computers are the latest fad in the technology world, utilising them to brand your business is a step ahead from conventional web advertising. For most people, the idea of mobile branding is still not lucrative enough. Unfortunately, they are not aware of the fact that most of the major online business are already utilising this platform to make the most of their business.