When you hear the term “content optimisation”, the first thing that comes to mind is keyword selection and keyword density. However, content encompasses a broader area than that. The presentation, text, multimedia, and image usage in the web page are also included in this category. Specifically, all these factors should be optimised for the search engines.
It should be noted though that the effect of other factors are rather indirect. For example, having a good formatting won’t necessarily boost your rankings immediately, but it is likely to encourage link backs and clicks. This will later contribute to a strong search engine optimisation campaign. By regularly practicing these techniques, content optimisation will be achieved and you will get loyal readers as a bonus. Below are some tips that will help you gain better search engine rankings based on human activity:
Content Structure for Optimisation
Search engine optimisation is a critical part of website improvement. It comes as no surprise that formatting, including the style, layout, and overall appearance of the content, is part of the process. Even the font you use plays a big role. The favorites among web developers are currently Verdana, Arial, and Helvetica because of its readability among internet users.
Of course, the choice of font alone is not enough. It should be accompanied by contrast and sizing considerations. For many, the minimum readable font is 12pt, any lower than that and the visitor will have difficulty reading. The background color should also complement the font size and color.
Content Optimisation Length
One important aspect that will determine the success of an article is its length. On the internet, it has been observed that short, easily-digestible articles have a higher likelihood of becoming popular. Lengthy materials aren’t particularly favoured because it consumes a lot of time. Unfortunately, splitting up long pieces doesn’t often work either. It would be better to summarize it into shorter articles while retaining the original meaning.
Keyword Density and Placement
The formula for keyword density and placement for content optimisation is not that difficult. In essence, the targeted keyword should not be placed tightly in a single paragraph in a long article. It should be spread out, from the first paragraph to the last one. Sprinkling it a few times throughout the body is also highly recommended. In addition, never put too much keyword that the entire article becomes awkward. Make sure that the content reads well. After all, information is the main reason why visitors are at your site anyway.