Internet marketers have identified one of the biggest trends that will influence the way people search for information, compare offers, and buy products/services over the long term – mobile SEO. There is a huge opportunity in this industry as only a limited number of rivals have implemented a comprehensive mobile SEO tactic that will drown out everyone else. The winner of the game can be you. Here are some things you should be aware of:

Mobile SEO involves tapping into mobile search engines
In mobile SEO, it is not just about ranking high on Google, it also involves knowing the ins and outs of mobile-specific search engines such as Bing Mobile, Taptu, and of course, Google Mobile. They are designed to provide searchers with mobile-specific websites. Even sites that have been optimized for local search should make extra effort to become more mobile friendly.

Mobile SEO requires a separate keyword research
As you probably know by now, the way people search the internet on their desktop is not necessarily how they will look for information on their mobile devices. Their search queries on this platform will tend to be short and location-based and highly-specific. In this regard, it is important to conduct a separate research into the keywords used by mobile internet users.
Mobile SEO is indeed becoming a huge trend these days. It is important not to be left out by making an effort to understand mobile SEO as soon as possible. Implement what you learn and follow the best practices in the industry.