There are always new developments that influence the search industry. Right now, one of the factors that may have a big impact is the emergence of IPTV or internet protocol television. IPTV has been around for some time. But right now, it is at a point when a lot more households are taking advantage of the service. The service provides television programming through broadband internet. IPTV is typically bundled with other services such as voice over IP (VoIP), web access, and Video on Demand (VOD). Since it is available through telephone lines, many telecommunication companies are positioned to deliver this service efficiently.

Advantages of IPTV

The easy access to IPTV is a reason why it may eventually influence organic search. As more people use IPTV with their internet, the differentiation between web “videos” and propriety shows become blurred. The search engine results page (SERP) now displays real-time results in a variety of format. In the near future, this might include television shows as well.
One key Advantage of IPTV is that it allows users to record multiple broadcasting simultaneously. In fact, the service even allows picture-in-picture viewing even without multiple tuners. IPTV users can enjoy complete functionality. They have full control over the content; for example, it is possible to fast-forward, pause, or rewind the shows.

But the real feature that provides IPTV with significant competitive advantage is its ability for two-way communication. In a game show, say, studio audiences are given the chance to participate. IPTV provides the same benefit to everyone. Real-time participation from people at home is easy, convenient, and accurate. Another feature is its capability to provide multiple aspects of a selected event. Sports fans will particularly love this because it enables them to see the different angles of a touchdown.

Influence on Web Services

While watching IPTV, notifications on incoming instant messages and email can also be received. Web service providers like Google, Microsoft, and Yahoo will take note of this because it will change the way people use the internet and watch television. There is no doubt that the paradigms of IPTV and organic search are shifting. Some say that one might emerge as the winner and the other as the loser. However, there is no reason why both cannot emerge as winners at the same time. The two industries can grow right beside each other even as consumer behaviours change.