Apart from telemarketing, the other most important tool to find new prospects is Search Engine Optimization. It not only helps in getting a business get noticed but also build interest, grasps attention, educates visitors and converts readers to prospective customers.

Primarily Google, however businesses consider Bing and other search engines equally important. The competition doesn’t limit itself to local organizations, but also global businesses offering similar services. With a number of drastic changes to PPC and Search Engine Optimization strategies recently, the use of social media has gained major importance.

Search Engine Optimization strategies need to be in line with the algorithms set by Google. The effectiveness of any social campaign depends heavily on the SEO strategies of any business. With an increasing number of visitors using mobile technology, it is important for businesses to be optimized for mobile devices. Search Engine Optimization is generally the last hurdle which requires extensive keyword research exercises to ensure that you are found when searched.