There are elements that are needed for a business order to experience success with their social media marketing strategies. The top three elements of an effective social media strategy are outlined below in order to ensure that business owners are best prepared to begin a successful social media campaign.

There are a few essential steps that are required in order to begin creating a successful social media strategy this begins with the basics such as determining what the objectives and goals are for the campaign. For example, if the goal is to increase awareness, build the brand, create a list, etc. These are areas that need to be understood in the beginning in order to avoid the common pitfalls some business owners experience when they begin their social media campaigns.

Once the goals are successfully in place you are ready to put into place these top three elements for creating an effective social media strategy.

Element One: Participation

Participating on the social media platforms is an important step because social media marketing is not the same as traditional media and therefore it does require a different approach. If the business owner has the financial resources to hire a dedicated social media expert this might be an acceptable solution because this person’s (organizations) primary goal would be to actively participate and build the brand for the business owner or company. The level of participation on the social media platforms will determine the level of overall success with the social media strategy.

Element Two: Review Your Plan/Progress

This is an important element when creating a social media marketing campaign because this allows the business owner/company the opportunity to review the areas that are in need of improvement and make changes to the strategy based on the level of success or failure of any particular area. For example, if the business owner has chosen to outsource the participation aspect of this service, the review phase is essential because it gives the business owner the opportunity to explore what has been done to date and how that method has been working. If the particular method that was being used has produced zero results or small results, identifying ways to modify the strategy would be ideal at this stage. It is important to remember that testing regardless of what type of marketing is being done is ideal for any business/company that is looking to increase revenues and expand their business.

Element Three: Consistency

This is the element that is the most often overlooked. In some cases rather than reviewing the plan/progress, making the changes and going back to the drawing board, many business owners will abandon this third element after experiencing failure in phase one. This is the phase that is the most important because this is the phase that is going to determine the overall level of success with the social media marketing strategy and this is the element that is going to separate those that are going to be successful from those that will have wasted their efforts on this process. Consistency is essential in any area of business but it is especially essential when you are dealing with growing a successful business using social media platforms. Any effective strategy will include these three basic elements and formulas for success.