There is no doubt about the fact that mobile search engine optimisation has gained much popularity in the recent past. Today, most online businesses that profit on visitor counts are trying their luck with mobile visibility and seo. Unfortunately, not many businesses find their stars shining, instead they find their stars plummeting by employing all the out-dated mobile seo techniques.

What do they miss out? Well, believe it or not, there is a lot involved in the process of increasing your mobile visibility. The process is much more technical than that of optimising a website. If you want to increase your website’s mobile visibility by employing the most appropriate and effective search engine optimisation tips then here are a few tips for you:

Optimisation is Your First Step!

Before you go for social media marketing, app marketing or any other advanced form of mobile search engine optimisation for your mobile website, it is important to employ some basic search engine optimisation strategies. Much like traditional websites, even your mobile website will get better search engine rankings with more incoming links, optimised content and lighter designs.

Create a Mobile Specific Website

You don’t want your visitors to wait for hours to load your website on their cell phones. Like Facebook, Twitter, Yahoo, Google, and other major websites, you need to create websites that are meant for mobile phone OS. Such websites are usually lighter, which makes them easy to load, and they are also simpler in terms of design and development than your standard traditional website.

Apps Come Later

App marketing is the fad today. Although it is a highly effective technique for increasing your mobile visibility, it is not among the basics. Most web entrepreneurs rush into things and start with app marketing right from the beginning, without even considering website marketing. Truth is, if your website isn’t popular, why would your app be? Unless you are creating an app for a completely different purpose than website marketing, you shouldn’t use it.

Follow Google’s Mobile Analytics

Do you know Google has a mobile analytics section in their web analytics? Not many people are aware of this. This mobile analytics section can help you gauge the type of traffic you are getting and the keywords you should use.

The Bottom Line…

According to Google, mobile visibility and seo will play a major role in 2013. Since the technology market is being flooded with apps and smartphones, it is predicted that by the end of 2013, mobile websites will be double than the amount they are now. If users are about to get so dependent upon mobile websites, then it is imperative for you to make sure your mobile visibility is at its highest.