The Power of Search Engine Optimization to Reach Your Customers Online

Every day, over 5 billion Google searches are made, but you likely don’t think about how the results get there. Try searching for a term such as ‘computer store in Sydney’, in Google, over 200 million search results are found, meaning the ones at the top had an enormous amount of competition. Reaching the first page of search results is essential to ensuring your customers will see your website when they need your product or service. Traditional advertising is expensive and not tailored to the online marketplace; Rotapix expert organic SEO (search engine optimisation) techniques, social media marketing, and web design can propel your business to the top of search engine results and capture your customer’s business.

Search Engine Optimization (SEO) is the practice of optimizing a website to appear higher in the results section of common search engines such as Google, Yahoo, and Bing. This allows websites to be seen by their customers more easily with the ultimate goal of reaching the first position. SEO is measured around ‘keywords’, which are the phrases searched for by customers when looking for your product or service. There is a lot of competition for businesses going online at the moment, as many companies make the transition to distanced operation amidst the COVID-19 health crisis. High quality, professional web development, and good search engine optimization will allow you to beat the competition and thrive in the online market.

Rotapix provides highly detailed, free keyword ranking reports for websites to show where they sit in search engine results for a few keywords compared to the competition. Request a free report and start your search engine optimization journey today!

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