When people need to search for information or for goods and services, they don’t rely as often as they used to on their friends and family. Instead, they tend to search for whatever information they want online. The widespread reach of the internet has made it easier for people to obtain any information they want. Today, finding the information you want oftentimes requires nothing more than typing in the necessary details in Google or any other search engine.

Search Engine Optimisation – The Cornerstone of Creating a Great Online Experience for Your Customers

The approach mentioned above works for just about any business for which you might need information. Thus, you could find all the details you want about businesses ranging from hospitals to financial consultants and from accounting firms to corporate giants. Therefore, business enterprises have started taking Search Engine Optimisation (SEO) very seriously. They know that people will look for information on the internet. Therefore, if they can optimise their website appropriately, they could well increase their customer base. That too, without having to solicit customers actively, as conventional marketing strategies often do.

If you’re not convinced about the value of SEO yet, consider these statistics:

Almost 93 percent of online experiences trace their origin to a search on a search engine
Google owns approximately 65 – 70 percent of the search engine market share
Around 70 – 80 percent of users ignore the paid ads placed by various businesses
Three in every four users usually do not scroll past the first page of search results
Online searches are the leading driver of traffic to content sites – surpassing social media by over 300 percent
SEO leads have a close rate of 14.6 percent, as compared to outbound leads that have a 1.7 percent close rate
The top three search results garner approximately 35 percent of organic clicks from users