Social media is changing the way business owners look at marketing their business. It is no longer just about creating a website that has great SEO it is now about being able to incorporate the social media platforms into your site to improve the way that your website is viewed by the search engines and the people that are visiting your website. Being able to successfully incorporate social media will mean a better position for your company. Today we are going to review the top 10 reasons why you should add social media optimization to your current SEO Strategy.

Reason 1: Keeps communication lines open with your customers

The first reason for incorporating social media would to keep the communication lines open with your customers. You will be able to let your customers know about specials, events, offers and coupons easily and in a non-invasion way when you have social media incorporated into your SEO Strategy.

Reason 2: Great way to go viral

Another benefit to social media is the ability for your posts or videos to go viral. What this means is that people are talking about what you are offering. It is an exciting way to increase sales and drive more traffic to your website. Some of the sites that do this effectively are the coupon sites. When a customer places an order they are offered the option to get a discount or incentive for sharing the offer to their friends via social media.

Reason 3: Targeting by demographics

With social media optimization you will be able to identify your target market and it will be easier for you to target your key demographic as well. Tailoring your advertisements and marketing efforts to those people that you are trying to reach out to.

Reason 4: Using Video can improve your rankings

Video is an ideal social media tool because videos are watched and can have a potential customer on your website for longer than if you just had text for them to read. The longer a person remains on your site the better the site does in the search engines. If you incorporate a way for your visitors to also share your video or like your video this will also give it the boost to drive more customers to your website.

Reason 5: Keeps your visitors on your site longer

As I mentioned in reason 4 video will keep your visitors on your site longer as will the other social media platforms and the longer a person stays on your site the more strength it gets on the search engines. Search engines are looking for quality sites that visitors are engaged in, as long as you are providing quality content and combining that with effective social media you will have a site that is generating more traffic and potentially more sales.

Reason 6: Backlinks are good

Backlinks are a good thing and they do not need to come from comments, they can also come from social media platforms, when someone shares with their friends about a deal they just purchased on your website this is a good backlink and will help to solidify your website as the must visit site for your chosen keyword or target market.

Reason 7: The keywords are tracking back to your site

Just as I mentioned earlier when you have keywords that are tracking back to your site the better your site will do in the search engines. This does not mean that any keywords or any links tracking back to your site are good but when you have them combined with the power of social media this can be a very cost efficient way to drive traffic to your business.

Reason 8: Easily create events to create buzz and excitement

Being able to easily create events that can create a buzz and excitement is essential. This is especially true for offline marketers looking to reach out and connect with their customers. Think about the big businesses and how they communicate with you and you will notice a growing trend in their marketing efforts, social media; it is the way that marketing is being done today.

Reason 9: Easy to communicate with potential customers

Being able to have a way to reach out and communicate with your customers is a very good thing. Yes there is email but there are a lot of times that email simply don’t get read. For business owners that incorporate social media they can post updates on Twitter, update their status about the latest coupons or special social media only specials, and create interesting videos that are interesting enough to be watched all the way through.

Reason 10: Higher conversion potential

For business owners that are thinking about converting site visitors to buyers having an effective social media campaign may be the solution you are looking for. As I referenced earlier if people are sharing details about your site in a positive way this creates a buzz and creates the feeling of urgency if done correctly. This will drive buyers to your site which will help to increase your conversions.

As you can see there are numerous benefits for adding social media optimization to your current SEO strategy. This is a must have for today’s business owner.