The use of social media networks has led to the emergence of SMO. Online marketers are increasingly using SMO strategies for enhancing brand awareness on various social media platforms and sites. SMO typically denotes various measures or activities involving the use of social media networks that business owners use for attracting visitors to their websites. While SEO involves the use of certain keywords related to the business, SMO focuses on content i.e. videos, blogs, images etc. By harnessing the power of SMO, you can:

• Ensure that your brand has a strong online presence and visibility
• Increase the outreach of your brand by enabling your customers to connect with the brand at anytime and anywhere
• Enjoy the benefits that come with higher levels of traffic to your website – often without having to invest any more money or time
• Ensure that your brand creates a buzz, while transforming your lead generation campaigns significantly and,
• Improve the ranking of your website on various search engines by using SMO in conjunction with various Search Engine Optimisation (SEO) strategies