For many business owners, online market is nothing less than rocket science. This is typically because they don’t have sufficient knowledge of the subject. In some cases, managing the business itself consumes a lot of time and effort. As such, they hardly have the time for understanding the concepts involved in Social Media Optimisation (SMO) or Search Engine Optimisation (SEO). Some commercial enterprises can afford to hire marketing consultants. This enables these business owners to tap into the potential of their target market online. However, other business owners will still need to formulate ways by which they can capitalise on their prospective clients online. To do this, these business owners will need to:

• Utilise Social Media Networks: Unlike SEO strategies, social media is not complex. Nor does it require intensive effort. At its core, the use of social media networks simply involves networking. Avoid being pushy. Instead, treat your customers in the way that you would like to be treated. Focus on ascertaining their needs and engage with them. More importantly, keep scheduling your updates regularly to stay visible.
• Start Blogging: As a business owner, you’ll likely have a great deal of knowledge on your core domain. Why not share your expertise with your customers by writing a blog? You’ll probably come up with a diverse number of topics because you know your industry. Blogging regularly will help you build brand awareness. At the same time, it will help your website improve its credibility and authority in search engine rankings too.
• Optimise Your Website: Incorporate various Search Engine Optimisation (SEO) strategies in your website. Ensure that the keywords on your website are the ones that lead your customers to you.
• Feed Your Audience: Estimates suggest that 61 percent of consumers are more likely to shop with a brand that delivers relevant content. So, consider what your prospective customers would look for that would lead them to your website. Then, feed that need by delivering content tailored to answer their questions.
• Focus on Analytics: Discard the avenues that aren’t yielding good results online. Instead, capitalise on the channels that are sending you more web traffic. Ensure that you set up your analytics platform to receive weekly or monthly reports. Examine the reports and determine how effective your online-marketing strategies really are.
• Write Effective E-mails: E-mails continue to be effective ways for communicating with your customers. Therefore, keep these messages short and specific. The more targeted your e-mails are, the better the likelihood that they will bring the readers to your website