It is important to value Online marketing as one of the most effective tools to brand a businesses online presence. As a matter of fact, most  companies consider online marketing strategies as the most cost effective way to reach their target market and potential audiences. It is for this same reason that marketing geniuses are so heavily involved in (SEO).
What is SEO?

As its name obviously implies, SEO practices aims to put leverage on particular businesses or, in some cases, web pages through leading search engines over the Internet. Recognising that the worldwide web has a vast network of connections, propagators of SEO as a marketing tool understand that a wide bulk of target audiences can be reached through this line of communication. This is the reason that many people consider that SEO is essential during an economic downturn.
How does SEO work?

Optimising for search engines comprises of many techniques such as website structuring, link and keyword building. Keyword building involves the use of web copies to publicise and popularise a particular topic. For example, a series of 400-word articles about residential mortgages in Australia can be used to influence search engine results if they are published to key web pages.The series of articles will then contain the phrases that a user would be likely to type in a search box. As such, part of the article must contain those “magic” keywords.  In this case, some experts recommend a keyword density of at least 3%.

Link building, on the other hand, works on the same pattern. The only difference is that articles or web posts must contain the URLS (or links) to the particular website or topics.
Why is SEO essential during downturn?

SEO, as an online marketing strategy, is a better means of gaining Internet popularity. Its combination of simple and intricate patterns of creation is its best aspect.  To outline its importance, here are some of the reasons why SEO is essential during downturn:
SEO is cheaper?
Don’t get me wrong, SEO maintenance still entails the use and availability of a marketing capital. However, this does not mean that one would need great amounts of money. Online marketing through SEO techniques usually have minimised costs. Why? Because there are a lot of free web pages where you can post your promotional content such as your link building post and keyword-driven articles.
It’s easy to start an SEO strategy?
As long as you know your businesses’ target market and you have good Internet connection, you are more than ready to go. You just need someone that would create a series of keyword-driven articles or link-powered web posts.