Web developer reviewing an online store product page with an interactive 3D model viewer

AR Ecommerce: Is Augmented Reality Worthwhile for Retailers?

AR ecommerce gives online shoppers a way to explore products beyond conventional photographs and descriptions. Using augmented reality technology, customers may be able to see how furniture looks in their home, examine products from different angles or virtually try selected items before purchasing. For Australian small retailers, the technology presents an interesting opportunity. Online customers

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