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What is Search Engine Optimisation (SEO)? Why Is It Significant?

by Rotapix | Jun 3, 2016 | Blog, Online Search Behaviour

For the uninitiated, SEO is the process by which people can improve the visibility of their websites on search engine result pages in an organic (or unpaid) manner. The best way to accomplish this lies in incorporating various search engine friendly elements into the...

How to Use Social Media Data to Improve Paid Search Campaigns

by Rotapix | Oct 13, 2011 | Blog, Online Marketing, Online Search Behaviour, Social media optimisation

The key to success lies in knowing the needs of the customer and catering to the needs with perfection. Effective use of social media data provides a blueprint to shape the best marketing strategy to promote a product or to generate new leads. There are many tools...

Mobile SEO Best Practices

by Rotapix | Jun 23, 2011 | Blog, Mobile SEO, Online Marketing, Online Search Behaviour

Internet marketers have identified one of the biggest trends that will influence the way people search for information, compare offers, and buy products/services over the long term – mobile SEO. There is a huge opportunity in this industry as only a limited number of...

How SEO and Online Reputation Monitoring Help Your Online Brand Reputation

by Rotapix | Jun 23, 2010 | Blog, Online Marketing, Online Reputation Management, Online Search Behaviour, SEO News

Are you prepared to do business in today’s technologically-advanced environment? There are several questions you need to ask yourself including (1) Is online reputation management part of your marketing plan? (2) Who is the face of your company (3) Who is in charge of...

Google Caffeine : The Next-Generation Search Engine

by Rotapix | Sep 16, 2009 | Blog, News, Online Search Behaviour, SEO News & Updates

As you probably already know, Microsoft recently launched their new innovative search engine, Bing. Microsoft’s Bing is conceptualized as a user-friendly search engine that provides results organized into different subcategories. It is expected that Bing will soon...

Can emotional triggers impact the effectiveness of a landing page optimisation strategy?

by Rotapix | Jul 9, 2009 | Blog, Online Search Behaviour

Landing page strategy revolves around the page wherein users land intentionally or unintentionally. This strategy can be described as the avenue to enter a website with out directly entering. Therefore, it is important to identify emotional triggers associated on the...
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