Pay Per Click Advertising

Pay per Click Advertising (PPC) is a form of Online Advertising, where an Advertiser only pays for the advertisements that have been physically clicked on at the sponsored search results.

Pay Per Click

Advertisers bid on search engines using various keyword phrases that are relevant to their target market. The advertiser with the higher bid gets their cost per click (CPC) advertisement placed in the most visible position on the search engine.

When someone searches these keywords, the search engine shows ads that match the advertiser’s keywords. It’s important to note that displaying the advertisement is free. The advertiser only pays when someone clicks on their ad.

Key Points about Pay Per Click (PPC) Advertising

PPC is a rapidly growing form of online marketing.

In 2007, $16.4 billion was spent on Google AdWords.

It's expected to grow by 40% in the following year.

Effective PPC management is crucial to avoid wasteful spending.

Poorly managed campaigns can result in high costs without improving ROI.

Rotapix can help manage your PPC campaigns efficiently. We are qualified in Google AdWords and Yahoo Search Marketing (YSM).

We offer the following PPC services


Maximizing Your PPC Budget


Research and Reporting


Combined Campaigns

Benefits of Using Pay Per Click Advertising

Quick Results

PPC can drive immediate traffic, leading to faster results compared to organic search strategies like SEO.

Targeted Advertising

Allows precise targeting of your audience based on demographics, interests, location, and even the time of day.

Budget Control

You have complete control over your spending. You can set daily or monthly limits to ensure you don’t exceed your advertising budget.

Measurable ROI

Every aspect of your PPC campaign can be measured, allowing you to see a clear return on investment. This includes views, clicks, and conversions.

Customizable Strategies

As you gather data, you can adjust your ads, keywords, and spending to optimize your campaigns.

Brand Exposure

PPC helps increase brand awareness by getting your ads in front of potential customers, even if they don’t click on them.

Competitive Advantage

PPC can put you on par with or even ahead of your competitors, especially for high-competition keywords.

Immediate Impact

Unlike organic methods, PPC can show your ads at the top of search results as soon as the campaign starts.

Supports Other Marketing Channels

PPC can be integrated with SEO and other marketing strategies for a comprehensive online marketing approach.

Rich Analytics

Provides detailed insights and analytics, enabling you to understand your audience and refine your marketing strategies.

Access to High-Intent Audiences

Targets users actively searching for your offerings, leading to higher chances of conversion.

Flexibility Across Platforms

Enables advertising across multiple platforms like Google, Bing, Facebook, and LinkedIn, enhancing audience reach.