The importance of social media in online marketing cannot be overemphasized. If you take a look at recent web data statistics, you will see that nearly 70% of active online adults use social networking sites in one way or another. With that kind of whooping numbers, it’s not surprising that social media sites are now one of the most preferred networks for business marketers to interact with their consumers. Let’s have a look at some of the reasons why you should incorporate social media into your web marketing strategy as soon as possible.

 A powerful way to create a strong buzz around your business with social media engagement

Also known as social media listening or monitoring, this aspect of social media is proving to be one of the most effective marketing tools for businesses, large or small. Social engagement is primarily used to listen, analyse and finally engage customers in social media interactions. Businesses have been realizing the potential of popular social networking sites as these sites not only help these businesses to connect and directly interact with their clients, but they also provide them a platform to listen to their customers’ needs. The best strategy is to carefully monitor social interactions, analyse them and then respond to your customers’ complaints, queries and concerns.